What 'Likeability' Really Means In The Workplace The urge to be liked is a powerful force in this world: It can force you to rethink behavior, appearances, even relationships. But despite even the very best efforts, no one has a say in how much other people like them. "Who we like is a deeply subjective thing," says Alicia Menendez . "And what is tricky is that all of that is shaped by a lot of who we are, our markers of identity and the people that we're interacting with, and how many of those markers line up." Menendez is a journalist, podcast creator and the author of The Likeability Trap . She says likeability is a moving target — an invisible scorecard that we internalize but that those around us fill out for us. And the stakes of that scorecard are even higher in the workplace. Because "any time you, as a woman, advocate for yourself in the workplace, you are asking yourself, 'Is the thing that I am potentially getting worth the pote...